ABOUT

 

Created in Geneva in 2022, +BLEU is the brainchild of Maxime Bourquin, a Swiss-Brazilian designer based in Paris.

Reflecting the contrasting yet complementary social and geographical environments in which Maxime grew up, +BLEU tells the story, through images and design, of realities that are plural to him.

The visual universe of +BLEU revolves around this mix of urban culture and more traditional, refined pieces, between Europe and South America. Witnessing the sometimes unsuspected delicacy to be found in everyone's wardrobe, Maxime Bourquin introduces the identity and silhouette of the Sensitive Hustler, paying homage to all those who wish to elevate themselves socially and spiritually. 

Now in its early days, +BLEU's ambition will be to offer more substantial products, capable of expressing the referential richness of the universe and values from which the brand emerges.

+BLEU is for the hustlers, the delicate, the forgotten, the sensitive, the unapologetically beautiful and powerful.